32 Things I Learned at the AMA International Collegiate Conference

This past week I had the opportunity and privilege to attend the American Marketing Association’s 36th Annual International Collegiate Conference in New Orleans. The conference is a gathering of over 1,300 AMA college… Continue reading

Honey Maid: Everyone’s new favorite brand

Honey Maid, America’s favorite graham cracker brand, has kept their marketing efforts pretty low-key for the most part. They have active social media pages but never had any content that really stood out or caught… Continue reading

Behind The Kiss: What Isn’t Obvious About The Viral Video

By now you’ve probably seen the video floating around social media that documents strangers kissing through a black and white filter. Everyday I see tons of videos being shared on Facebook and decide… Continue reading

Pizza and Selfies: The Biggest Winners At The Oscars This Year

Award shows like the Grammys or the Oscars are a perfect time for brands to connect with fans. Everyone is watching and rooting for their favorites, taking their predictions and excitement to social… Continue reading

Sochi Fails Become Marketing Wins

Everyone loves the excitement of the Olympics when they take over the media every 2 years. Athletes suddenly become heroes and celebrities. Everyone seems to have a new interest in odd sports (skeleton?).… Continue reading

The 80 Rules of Social Media

Check out this graphic showing Jeremy Waite’s “80 Rules of Social Media”. Jeremy is the head of social strategy at Adobe, which makes sense by this perfect set of rules. And he’s based in… Continue reading

Pinterest pays tribute to Nelson Mandela

A few hours after the tragic news of Nelson Mandela’s passing, I went on Pinterest and something different than the typical feed of mouth-watering food and stylish clothing. A picture of Nelson Mandela… Continue reading

The first Instagram ad: Success!

  A few weeks ago, I was aimlessly scrolling through my Instagram feed in between classes when I noticed one post I was unfamiliar with. When did I start following Michael Kors?, I thought… Continue reading

PureWow: The one email you will actually want to read

I cannot thank procrastinating enough for letting me stumble upon my new favorite site: PureWow. Its name doesn’t lie; this brand is everything I love, all in one place. After happily giving PureWow… Continue reading

The Importance of Starbucks Red Cups

It’s November 1st and the Halloween craze is officially over – which means only one thing: Christmas Christmas Christmas. All of the sudden all of the world’s attention is on the holiday spirit,… Continue reading