Category Archive: Advertising

Honey Maid: Everyone’s new favorite brand

Honey Maid, America’s favorite graham cracker brand, has kept their marketing efforts pretty low-key for the most part. They have active social media pages but never had any content that really stood out or caught… Continue reading

Behind The Kiss: What Isn’t Obvious About The Viral Video

By now you’ve probably seen the video floating around social media that documents strangers kissing through a black and white filter. Everyday I see tons of videos being shared on Facebook and decide… Continue reading

Pizza and Selfies: The Biggest Winners At The Oscars This Year

Award shows like the Grammys or the Oscars are a perfect time for brands to connect with fans. Everyone is watching and rooting for their favorites, taking their predictions and excitement to social… Continue reading

Sochi Fails Become Marketing Wins

Everyone loves the excitement of the Olympics when they take over the media every 2 years. Athletes suddenly become heroes and celebrities. Everyone seems to have a new interest in odd sports (skeleton?).… Continue reading

The first Instagram ad: Success!

  A few weeks ago, I was aimlessly scrolling through my Instagram feed in between classes when I noticed one post I was unfamiliar with. When did I start following Michael Kors?, I thought… Continue reading

The Importance of Starbucks Red Cups

It’s November 1st and the Halloween craze is officially over – which means only one thing: Christmas Christmas Christmas. All of the sudden all of the world’s attention is on the holiday spirit,… Continue reading

Hulu: The Enjoyable Ad Experience

When you miss last week’s episode of Modern Family, you watch it on Hulu. When you want to see that funny clip from Miley Cyrus’ host appearance on Saturday Night Live, you can… Continue reading

I am loving this Virgin America safety video!

Some love it, some hate it. Virgin America has just released a new safety video that they will start to show at the beginning of each flight, starting in November. The video, directed… Continue reading

This new iPad ad is something special.

  If you haven’t seen it yet, click the link above to watch Apple’s newest TV ad on the new iPad. This ad is different than how Apple typically advertises. Before the iPad… Continue reading

My 15 Favorite Guerrilla Marketing Ads

Guer-ril-la mar-ket-ing: noun – innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. When brands want to go big, they turn to guerrilla marketing. It’s a perfect way to… Continue reading